Eligibility, Family Needs, Family Norms
In this research there three messaging conditions. The three messaging conditions focused on how anyone is eligible to register as an organ donor (eligibility), how a person needs to take care of their family, and how organ donation can help meet that need, (family needs), and how many people agree that organ donation benefits donor families (family norms). Two studies were conducted using these materials. The first compared these three conditions to a control (May to October 2019). The second compared the eligibility to a control, and the combination of eligibility, family needs and family norms to a control (October 2019 to February 2020). Below are the materials used in this research, along with photos of how these materials were displayed in New Mexico MVD locations. Click here to see the components of the video packages for each condition.